“I’m not ashamed to admit that I’m a liberal. But you don’t have to be Occupying Wall Street every weekend to know that there’s something wrong with this country when people like Rick Perry are running for president, but I can’t have cheese on my bagel because I’m lactose intolerant. As a blogger, I’ll end Perry’s string of idiotic non-sequiturs, and I’ll fight to spread the right message across the internet. Bicep curls made my arms strong. They can make them strong again. I’m a heathen, and I approve this message.”
The last thing you want to become in politics is a joke, and in the minuscule span of 30 astonishingly moronic seconds, Republican presidential hopeful Rick Perry made himself the butt of many, many jokes on the internet. On December 6, 2011, Perry released an “exclusively online” video ad on YouTube entitled “Strong”. The ad depicted the wholesome Perry walking up towards the camera on a grassy hill, wearing an ironically Brokeback-Mountain-esque brown barn jacket, drawling in Texan about how “gays can serve in the military, but [their] kids can’t openly celebrate Christmas, or pray in school”, how he’ll “end Obama’s war on religion, and [he’ll] fight against liberal attacks on [their] religious heritage”, and how he’s “Rick Perry, and [he] approve[s] this message.” Needless to say, these statements did not sit well with the majority of the public, and generated several angry responses, parody videos, and even a new internet meme (“Unpopular Opinion Rick Perry”). This leads me to the question: why did Rick Perry’s campaign team think it was a good idea to release such an ad exclusively on YouTube, which has a user base that consists mostly of under-40 liberals who actually know how to use a computer? If he wanted to appeal to his almost-supporters, he could have gone on the radio, or on Hillbilly Channel (CMT) on TV; why YouTube, of all places? Let’s take a look into Perry’s campaign team’s mind:
- “Maybe this ad could sway Iowa/South Carolina/New Hampshire/any other ‘ambiguous’ state to vote for him.” After the ad, it was clear that none of these states supported Perry. Far from dropping out of the running as expected, Perry went on to New Hampshire with less than 1% support in the polls, then South Carolina with 6%. Again, far from being discouraged, Perry, infected with hubris, insisted on taking part in the South Carolina debate.
- “Maybe this ad could sway those nasty, nasty gays and liberals and make them come to their senses.” It’s very clear from the internet’s response that those nasty, nasty gays and liberals were not swayed and did not come to their senses: the video yielded 98.6% dislikes on YouTube.
- “Doesn’t the governor look just smashing in that jacket?” No.
It’s quite difficult to understand the actions of Rick Perry’s campaign team, but one thing that’s certain is the negative response to Perry’s ad. In less than 30 seconds, Perry raises the most controversial, anti-liberal arguments on a liberal video-sharing website:
- the repeal of “Don’t Ask Don’t Tell”. Perry asserted that he was against the repeal of the “Don’t Ask Don’t Tell” policy, which stated that openly homosexual Americans were banned from serving in the military, calling the repeal “irresponsible” and, as stated in the ad, “Obama’s attack on religion”. Apparently, gays serving openly in the military, fighting for their own country, just like all the other men and women out there, is now a sin. And by granting gays their right to be like any other American and serve openly in the military, Obama is suddenly waging…
- a war on religion. Aside from repealing the “Don’t Ask Don’t Tell” policy which signifies another, Obama has waged war on religion by… burning down churches? Banning bibles from being printed? Eradicating Christianity from all coins, Pledges of Allegiances in schools? No. Obama has not done anything to constitute a “war” on religion. Everyone’s religious backgrounds differ, and Obama is simply acting on what he thinks is best for the people of the United States, which just so happens to be what the religious Perry is against. However, Perry takes his imagined “war on religion” to another level, even fabricating…
- the war on Christmas. When Perry says “something wrong with this country when … our kids can’t openly celebrate Christmas or pray in school”, his subliminal message is that there’s “something wrong with this country when … our schools don’t reinforce Christianity as a mandatory religion anymore.” He expects everyone to be Christian, and he thinks it’s wrong that all the Christian kids in school “can’t” open their arms and celebrate Santa Claus’s yearly workout out loud with absolutely no consideration for children of other cultures and religious backgrounds in the same environment.
Perry’s viewpoints, though “traditional”, no longer represent the United States accurately. Sure, he may have ardent supporters back home, but such closed-mindedness is no longer appreciated in the more socially developed, international world of the coasts. Rick Perry expects his supporters to be just like him: Christian, anti-gay, and conservative. The problem is, this demographic is quite extreme, and frankly, the number of people born and raised with these worldviews is on the decline. It’s a black-or-white relationship with Perry: you either agree completely with him, or you are appalled at his small-mindedness. Regardless of whether you love or hate him, one thing will always be true: nobody appreciates a dogmatic, self-proclaimed rock star.
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Written for my IB English class.